I was browsing Facebook feeds today and I saw a sponsored feed item
for H&M. Of course this wasn't the standard sponsored feed item that
I've trained myself to visually filter out. It's no surprise Facebook
is going in this direction as they use my friends' fandom to advertise
for those companies and organizations.

Having an item that looks like my friend Garry posted a note to tell
me about H&M is really quite effective. If nothing more than
establishing more credible mind share. But as I stared at this ad, I
wondered, how does Garry feel about this? :-)